Building an Attractive Employer Brand for Women: A Strategy Guide for CHROs
Why This Matters:
76% of women say life-stage benefits influence their choice of employer.
Companies with gender-diverse teams outperform peers by up to 25%.
Most organisations still undercommunicate their inclusion efforts — missing top talent in the process.
The CHRO's Guide to Building an Attractive Employer Brand for Women includes:
- Key trends in employer branding and what women expect today
- Strategy levers: EVP design, digital visibility, wellbeing, pay equity
- Real-life examples from leading companies like L’Oréal
- Frameworks for aligning benefits, culture, and communicatio
- Zora Health’s role in helping companies support women through fertility, menopause, and family health
- Access to Zora Health tools: Care Navigation, diagnostics, manager training & policy templates
Building an Attractive Employer Brand for Women: A Strategy Guide for CHROs
This guide is built for CHROs and senior HR leaders ready to move beyond DEI talk and create real change. It lays out a comprehensive playbook for positioning your company as an employer of choice for women — not just through branding, but through action.
You’ll discover the latest data on what female talent looks for, why visibility gaps are costing you hires, and how to close them.
The guide outlines practical levers: inclusive messaging, third-party recognition, life-stage health benefits, and equitable compensation. It breaks down how to align internal culture with your external EVP and how to use benefits like fertility and menopause support as talent magnets.
With examples like L’Oréal’s “For Women in Science” and industry benchmarking, this is a tactical, research-backed resource. You’ll also find case-based insights on how to elevate your digital presence, employer storytelling, and credibility.
It’s not just about attracting women — it’s about showing up for them. Because the companies who lead here won’t just win top talent — they’ll keep it. This is employer branding, built for women and built for the future of work.
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