Possesses a wide professional network in technology, startups, finance and female communities across ASEAN. Diverse industry experience in technology, healthcare, banking/finance, and retail.

Anna is a sought-after key opinion leader with over 90,000+ followers across platforms. She is a native English speaker and fluent in Mandarin and Bahasa Indonesia.

Anna Haotanto is the founder & CEO of Zora Health, Asia’s leading fertility, reproductive and family health platform, which integrates patients, employers and care providers to ensure accessibility and inclusivity. Partnering with leading corporations, Zora Health offers employee benefits to attract and retain top talent. Our comprehensive services include virtual and physical consultations, educational platforms, expert support, and medical concierge services. 

She was previously the Managing Partner of ABZD Capital and Board of Directors for Gourmet Food Holdings after serving as the Managing Director with >30 combined locations across Singapore, Hong Kong, the Philippines, Thailand, and the USA. The Group raised more than 8 figures where she oversaw the company’s fundraising, growth in technology, digital innovation and branding.  

Anna founded The New Savvy – Asia’s leading financial, investments and career platform for women.  The platform has an outreach of 80,000 subscribers and highly-engaged communities across 5 countries.

Anna is a Channel NewsAsia documentary host. She hosted The Millennial Investor”, “Challenge Tomorrow”, a FinTech documentary and Web 3.0 in Asia (a four-part documentary series across Singapore, Taiwan, Thailand and the Philippines). Anna’s story is featured on Millionaire Minds on Channel NewsAsia. She is also the host of “The Lessons We Learnt“, a podcast focused on Asian business leaders with a+ magazine. 

Anna is a board member for TiE Singapore and United Women Singapore. She is part of the executive committee of the Singapore Chinese Chamber of Commerce & Industry Career Women’s Group and serves on the Singapore Business Federation Thought Leadership sub-committee.

Anna is part of the founding executive committee of the Singapore FinTech Association and was in charge of the Women In FinTech and Partnership Committee. Anna is the President of the Singapore Management University Women Alumni & on the board of the SMU Alumni Philanthropy Council.  

Anna was awarded the SG 100 Women in Tech by Infocomm Media Development Authority (IMDA) and Singapore Computer Society, Spirit of Enterprise (Founder) Award, Her Times Youth Award at the Rising50 Women Empowerment Gala, organised by the Indonesian Embassy of Singapore. The award was presented by His Excellency Ngurah Swajaya.

She was also awarded Founder of the Year for the ASEAN Rice Bowl Startup Awards. She was awarded the Great Women of Our Time (Finance & Commerce) by The Singapore Women’s Weekly and the Women Empowerment Award by the Asian Business & Social Forum. 

She is also a Nominee for the Tatler Front & Female Awards Singapore and the Women of the Future by Aviva. 

Anna has been awarded both LinkedIn Top Voice and Power Profiles for founders for multiple years, Tatler Gen T honouree, The Peak’s Trailblazers under 40, Prestige 40 under 40, Harper’s Bazaar Power List. She was nominated and selected for the FORTUNE Most Powerful Women. 

Anna conducts workshops on personal finance and has given talks on finance, women’s issues and empowerment for organisations. Anna is involved in various charities supporting women’s and children’s causes. She was one of the main donors to building a library for underprivileged female students.

KEY OPINION LEADER 

Anna is a well-known and sought-after key opinion leader, media personality and public speaker. She has spoken for top companies and media. She has a total of 90,000 followers across social media.

THE NEW SAVVY

Anna founded The New Savvy, whose bold vision is to empower women to achieve financial happiness. The New Savvy delivers high-quality content through an e-learning platform, media and conferences. Our female communities are in Singapore, Hongkong and Vietnam.

The New Savvy has 80,000 email subscribers and has been featured in Forbes, CNBC, Business Insider, Reuters, Channel News Asia, R29, Fast Company, The Straits Times, Yahoo, and The Peak, among others.

PROFESSIONAL CAREER

Anna has 10 years of experience in the financial sector, including wealth management, private equity, research, and corporate and investment banking. She has held positions at Citigroup, United Overseas Bank, a regional role in Business Monitor and a boutique private equity firm based in Shanghai.

Anna is proficient in managing assets and providing advice to high-net-worth clients. Among the numerous awards Anna had received, she was the Top Offshore Senior Client Advisor for 2 years running, within just 3 years of entering the industry. She is proficient in English, Mandarin, Indonesia and Melayu.

EDUCATION

Anna was awarded Top Student (Salutatorian) for a year-long UOB-SMU Private Banking course.

She completed the Massachusetts Institute of Technology (MIT) FinTech course and AXSI Digital Finance program (winning second in the Business Case competition). She graduated from SMU-SID Executive Certificate in Directorship Programme, earning Distinctions for 5 modules.

She graduated from Singapore Management University (Finance and Quantitative Finance), Hwa Chong Junior College. Anna spearheaded and founded the Women Alumni group at Singapore Management University. She held leadership roles – she was the founding member and Vice-President of the Quantitive Finance club, the Soccer Captain and the Vice-President of the Dance Society.

PERSONAL 

Anna is an Americal Council of Exercise (ACE) certified Personal Trainer. She has a deep interest in peak performance and optimal efficiency. She spends her spare time reading, exercising and trying to find solutions to healthspan and mental health.